Marketing Strategist
Wymer Brownlee values diversity of culture and thought and seeks talented, qualified employees in all its operations regardless of race, gender, national origin, religion, sexual orientation, disability, age or any other protected classification. We strive to create an inclusive environment and are proud to be an Equal Employment Opportunity Employer.
Job Summary
This position is our brand ambassador in all applications as they relate to the services offered by the firm. They are responsible for leading brand research and integrated, strategic marketing development with an emphasis on community relations for the firm.
Under limited supervision, the Marketing Strategist plays a crucial role in developing and implementing marketing strategies to increase brand awareness, generate leads, recruit top talent and engage our target audience. They will collaborate with management and various teams to create compelling internal campaigns and events that align with our culture and Core Values.
The omission of specific duties does not exclude them if the work is similar, related or a logical assignment to the position.
Essential Functions and Accountabilities include, but not limited to
1. Develop targeted financial services and tax marketing efforts and represent the voice of the consumer.
2. Develop content writing for all aspects of externa marketing.
3. Develop and execute marketing strategies to increase brand visibility.
4. Develop, facilitate, and execute event and media outreach to promote services. This may include trade shows. webinars, community involvement and promotional activities.
5. Develop, facilitate, and execute internal events to promote core values and strengthen internal culture. This may include employee retreats, internal initiatives and branded materials.
6. Create and manage digital marketing campaigns, including social media, email, content and paid advertising.
7. Conduct market research to identify trends, target audience preferences, and competitive analysis.
8. Write, edit, and maintain engaging content for various platforms, such as websites, blogs, social media, and email newsletters.
9. Monitor and analyze campaign performance using analytics tools, providing insights and recommendations for optimization.
10. Collaborate with tax and financial services divisions to align marketing efforts with business development goals.
11. Manage marketing budget.
12. Stay up to date with industry trends and best practices in marketing and digital advertising.
13. Other accountabilities as required.
Wymer Brownlee Core Values
1. Make it Matter
2. We, Not Me
3. Status Quo is Not Our MO
Supervisory Responsibilities
This position has no supervisory responsibilities
Experience, Education, and Licensure
Bachelor’s degree in journalism, public relations, marketing, communications, or related field or equivalent work experience. Proven experience in marketing, with a strong understanding of digital marketing strategies and tools. Proficiency in social media platforms, content management systems (CMS), and marketing automation software. Exceptional written and verbal skills, including knowledge of AP style. Experience in qualitative and quantitative research mythology. Strong proficiency in Microsoft Office Suite. Extensive experience with graphic design tools such as Adobe Creative Suite and Canva. Familiarity with Customer Relationship Management (CRM) software.
Competencies
Accountability/Initiative
Accepts personal responsibility for the quality and timeliness of work. Exhibits attention to detail; acknowledges and corrects mistakes. Makes no excuses or casts blame. Carries their fair share of the workload without waiting to be asked to take action. Follows up personally and monitors progress to ensure progressive movement of tasks. Can be counted on to complete commitments without being micromanaged.
Attendance/Punctuality/Dependability
Comes to work on time every day. Is fully prepared and ready to work at beginning of work schedule and continues until work day is done. Makes appropriate arrangements when adverse weather or other problems might delay on-time arrival. Conforms to work hours and schedule. Lets supervisor and others know immediately when unexpected problems cause absence, lateness, or the need to leave early.
Client Focus
Builds client relationships; is aware of their needs to meet or exceed expectations; provides a WOW! Experience. Gains client trust and respect. Actively seeks client feedback on quality of service provided. Does not take issues personally and is quick to resolve client concerns. Applies knowledge of products and services to meet client requirements.
Communication Skills
Presents ideas clearly and effectively without offending others. Listens attentively and with objectivity; asks good questions. Communicates well verbally and in writing. Keeps supervisor and coworkers informed; ensures information and ideas are flowing in appropriate directions. Identify and communicate any obstacles in accomplishing tasks.
Ethics and Integrity
Builds Trust. Respects and maintains confidentiality. Admits mistakes in spite of the potential for negative consequences. Defines and practices moral and ethical behavior at all times. Avoids situations and associations that could be considered inappropriate. Honest and transparent in all dealings. Upholds and models our core values; acts in such a way as to be the person others look up to.
Job Knowledge and Continuous Improvement
Strives to be an expert in their job and serves as a resource to others to help solve problems and improve performance. Actively acquires new skills and input from others. Views constructive criticism and negative experiences as learning opportunities. Open to suggestions and new ideas. Maintain CPE.
Managing Change
Adapts easily to changing conditions and work responsibilities. Supports the evolution of the firm and those around you. Able to acknowledge and work comfortably with people of differing styles, temperaments, and preferences. Bounces back quickly from setbacks and frustrations.
Professional Presence
Dresses appropriately for the position and role. Presents a well-groomed, clean and neat appearance. Appearance does not call undue or inappropriate attention to self. Appearance represents organization well.
Results Focused
Sets high goals and strives to achieves them. Seeks performance feedback and uses it to improve self. Stays on task in spite of distractions and interruptions. Demonstrates persistence; meets deadlines. Exhibits initiative. Has a strong sense of urgency about solving problems and getting the job done.
Team Focus
Is aware of how their job affects coworkers and the morale and heartbeat of the team. Maintains an upbeat, positive attitude. Fulfills commitments to other team members. Puts team success ahead of individual success. Balances team and individual responsibilities. Does not monopolize credit for others work.
Work Environment
The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work environment is typical of an indoor, office setting.
Physical Functions
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; talk; or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.